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From the moment you enter the sales arena you will need skills to help you identify business opportunities and maximise on them.

With this in mind 121business coaches have designed a SMART plan for intelligent selling, providing you with a platform to successfully compete in a highly charged market place. Selling can be a lonely environment, which is why 121 business coaches are with you every step of the way supporting, guiding and motivating you to achieve your goals.

Advertising and Promotion
Customer service
Train the Trainer
Business Coaching and Mentoring…is not consulting
Stress Management
Getting the Most from Trade Shows
Personal Coaching


Research has shown that sales people who lack training and confidence in themselves or their product are less likely to challenge the client when they say NO.
Recent research from The Results Corporation PLC shows,
60% of clients buy after 5 “No’s” yet
44% of salespeople give up after the first “No,”
22% after the second “No” and
14% after a third “No.”

Training on this point alone typically pays for itself with just 1 sale!

SMART Sales Solutions

  • Complete Sales Induction providing a recognised company standard
  • Telephone techniques to establish a company standard & improve efficiency
  • Face to Face intelligent strategies increasing productivity
  • Prospecting to target your focus and maximise results
  • Up selling maximising on sales time and opportunities
  • Cross selling to maximise company efficiency
  • Networking rapport building to improve relationships and establish leads
  • Advanced sales stimulating fresh ideas and improving outcomes
  • Presentations skills essential in a world where “people buy people”
  • Negotiation identifying the win win situations
  • Time management prioritising on what to do and focusing on when to do it

Who will benefit: New employees, existing employees, senior sales, management, non sales, and entrepreneurs.

Advertising and Promotion
  • What is the difference?
  • The all important media questions to ask
  • How to calculate which product represents best value for money
  • How to write a good advertisement
  • When is the optimum time to use each medium

Who will benefit: Existing employees, senior sales, management, non sales, and entrepreneurs.


UK employers have been urged to radically overhaul their training processes after it emerged that poor productivity cost them £70bn last year. (Source: Personnel Today Magazine)

SMART Management solutions
  • Business Strategy for Small Business, know your goals & how to get there
  • Budgets, targets and goal setting, setting realistic goals
  • Leadership & Management styles, which one are you?
  • Team building, getting the most out of the group
  • Train the trainer, increasing productivity leading to more profit
  • Time management prioritising on what to do and focusing on when to do it
  • Communication, say what you mean and mean what you say
  • Negotiation identifying the win win situations
  • Presentation, one opportunity to make the Best first impression
  • Credit Control Skills, managing cash flow
  • Recruitment Interviewing, – Appraisals – Exit interviews, minimising risk
  • Key performance (KPI’s) you can’t manage what you don’t measure

Who will benefit: Senior sales, management, non sales, and entrepreneurs.

Customer service

Customers who are handled well will notice the good service, bring more business and hopefully build a long term relationship with you. Customers who are not handled well damage your reputation and take their business to the competition.

  • What is it?
  • What level of customer service do you offer?
  • How to improve. Understand the different methods.

Who will benefit: New employees, existing employees, senior sales, management, non sales, and entrepreneurs.

Train the Trainer

Maintain and develop productivity via in house training. Learn how to structure training modules and how to deliver them in a timely fashion.

  • Train the trainer, increasing productivity leading to more profit
  • In house training, reduce your training budget
  • Trainees, will learn hoe to structure training modules
  • Motivational, learning more via interactive, stimulating and fun modules

Who will benefit: Senior sales, management, non sales, and entrepreneurs.

Business Coaching and Mentoring… is not consulting
  • A "Mentor" will show you how it's done.
  • A "Consultant" will tell you what you should do.
  • A "Business Coach" will ask questions that stretch and challenge you until you are doing what’s needed to increase the success of yourself and business.

121 business coaches must be able to combine a wide range of business skills with the ability to understand and fit in with the culture of a business. 121 business coaches are also successful business managers and have had personal experience of starting a business or working in a Small and medium enterprises (SME), and will be able to support the coaching with personal anecdotes.

A 121 business coach is your personal buddy working with you, supporting management to expand and stretch horizons and provide an independent, confidential sounding board.

What does business coaching cover?
Businesses employ 121 business coaches at any stage to help with:

  • start-up and business planning
  • learning to delegate
  • building a team structure
  • resolving changing relationships
  • introducing management and financial processes
  • developing a marketing plan
  • major expansion, new projects
  • business turnaround
  • sale or purchase

Who will benefit: Management, non sales, and entrepreneurs.

Stress Management

Handling work life balance has become one of the most crucial skills in today’s work place. 121 business coach has developed a SMART programme to hone these skills and reduce stress in yourself and others.


  • Average working times over the last decade have increased by 20%
  • Leisure time has decreased by 32%
  • 43% of people find it difficult to delegate
  • Now 75% work more than 40 hours each week
  • 81% of managers suffer stress at least once per week
  • Managers on average spend 3 hours each day on interruptions, up to 3 hours each week looking for things on their desk and 11 hours a week in meetings
  • Today 600% more information has to be managed than 20 years ago

Source: 2003 CIPD survey (Charted Institute of Personnel and Development)

  • Understand stress making work life balance easier to manage
  • Pin-Point the Sources of Stress in Your Life know your trigger points
  • Cope with Work Overload how to prioritise
  • Survive Problem Jobs identify like minded colleagues
  • Work Successfully With Powerful People and become one yourself
  • Reduce Co-Worker and Team Stress to improve productivity
  • Manage Performance Stress learn the art of delegation
  • Reduce Stress with Rational Thinking
  • Build Defenses against Stress, learn from those who do not suffer from stress
  • Avoid or Recover From Burnout learn the lesson

Who will benefit: Senior sales, new and existing management, non sales, and entrepreneurs.

Trade Shows

Don't show up empty-handed. Make sure you're fully prepared to maximise your time at these event.

SMART trade show solutions

  • Why are You at the Show?
  • Setting Objectives
  • Logging Enquiries
  • Organising for Success- Preparation and Planning Working as a Team
  • Effective Stand Layout - Attracting Visitors to Your Stand- Stand Location – Traffic Flow
  • Stand Behavior - How Not to Exhibit Yourself
  • Opening Discussions - First Impressions - Selling
  • Selling Benefits - Demonstrating - Presenting Your Exhibits
  • Being Remembered - Making the Show Memorable
  • Handling Difficult Questions - Closing Conversations
  • Competitors at the Exhibition
  • Post Exhibition - Follow-up - Practical Work Action Plan

Who will benefit: Senior sales, new and existing management, non sales, and entrepreneurs.

Personal Coaching

Coaching is a modern and rapidly growing method for helping others to improve, develop, learn new skills, find personal success, achieve aims and manage life change and personal challenges. Personal coaching is effective for all situations, whether in personal life, career, sales or corporate and business life. Coaches are hired for very many different and diverse reasons, for example: to climb the career ladder faster; to feel more fulfilled at work and to improve relationships.

SMART Coaching solutions

  • Achieving Your Full Potential
  • Assertiveness at Work
  • Body Language – Impact, Rapport & Influencing
  • Coaching, Mentoring and Motivating
  • Communicate Brilliantly
  • Dealing with Difficult Customers
  • Delegating Effectively
  • Managing Projects
  • Personal Development Essentials
  • Problem Solving & Decision Making
  • Public Speaking Skills
  • Report Writing
  • Selling by Telephone
  • Selling Face to Face
  • Fulfillment
  • Work life balance

Who will benefit: New employees, existing employee, senior sales, management, non sales, and entrepreneurs.

All of the services can be delivered on a face to face basis, for groups or individuals as well as Web based

Useful Information:
Download PDF guides

  Potential Performance of Teams  
  6 tips for making a cold call  
  How to make a cold call  
  Media questions  
  What's in a name  
  60 ways to increase sales  
  Set SMART goals  
  Set SMART tasks  
  Common Objections  
  Frequently Asked Questions